I’m Tristan Hoang, a senior software engineer who builds the quiet infrastructure that takes repetitive, margin-eating work off your team’s plate. Eight years of distributed-systems engineering, delivered solo, accountable to you by name. Not a junior in an agency, not a no-code template that breaks in month three. The result is simple: your people stop doing admin and start compounding your competitive advantage.
Most consultants add a layer of cost. I do the opposite. I find the money already leaking out of your operation, hidden in manual processes, duplicated work, and systems that don’t talk to each other. Then I engineer it out for good.
What that does to your margin, over three horizons:
No lengthy engagements. No astronomical fees. Just concrete improvements to your bottom line that pay for themselves, and a senior engineer on the other end who’s done this for ambitious European startups and scale-ups before doing it for you.
Most automation help falls into two camps: agencies that bill you for overhead and hand the work to a junior, or no-code generalists who wire up a template that breaks the first time reality doesn’t match the demo. I’m neither.
Most engagements blend two of these. I’ll tell you in the first call which mix actually fits your situation, and when none of them do.
Internal logistics tools weren’t talking to each other, so people filled the gap by hand. I built a mobile app that aggregated and visualised the data in near real-time.
The team stopped reacting late and started getting ahead of demand.
Trivial once, compounding across every referral, every day, for as long as the system runs.
A sample of the artefacts I leave behind: workflow maps, system architectures, cadence templates. All anonymised; originals stay with the client.
The three most recent entries. The full journal holds every post, filterable by topic.
The inefficiency costing you today doesn’t pause while you think about it; it compounds. The good news: the first conversation is short, free, and clarifying. Tell me about the team, the workflow that’s bothering you most, and any constraint I should know about. I read every note personally and reply within two working days, because the person you email is the person who’ll do the work.
